Email marketing and sales funnels are two critical elements of an effective online marketing strategy. GetResponse and ClickFunnels are two popular tools that provide solutions in these areas.
GetResponse is an email marketing platform that enables you to create, send, and track professional email campaigns. ClickFunnels is a sales funnel builder that makes it easy to create landing pages, lead capture forms, email sequences, and full marketing funnels.
Both tools serve important but distinct purposes. In this comprehensive guide, we’ll compare the key features, pricing, integrations, and use cases of GetResponse vs ClickFunnels to help you determine which platform is the best fit for your business.
Key Features
GetResponse Key Features
- Drag-and-drop email editor to create professional emails and newsletters
- Automate email workflows with autoresponders and funnels
- Segment contacts and customize email content
- A/B test email components like subject lines
- Track opens, clicks, and conversions
- Integrate email with landing pages, forms, and webinars
- Wide range of email templates and stock images
ClickFunnels Key Features
- Pre-built sales funnel templates
- Drag-and-drop page editor to customize funnel pages
- Form and email integration to capture leads
- Membership site capabilities
- Affiliate management tools
- A/B split testing for headlines, images, etc.
- Advanced analytics on conversions
- Native payment processing
GetResponse excels at email marketing automation, while ClickFunnels specializes in building conversion-focused sales funnels. GetResponse has robust email functionality like segmentation and A/B testing, while ClickFunnels offers more advanced lead capture and analysis tools.
Pricing Comparison
Getresponse Pricing Plans:
- Basic – $15/month (up to 1,000 subscribers)
- Plus – $49/month (up to 10,000 subscribers)
- Professional – $99/month (up to 25,000 subscribers)
- Max – $199/month (up to 50,000 subscribers)
Pricing is per month billed annually. Features increase with higher tiers like more contacts, email automation workflows, landing pages, and webinars.
ClickFunnels Pricing Plans:
- Basic – $97/month
- Etison Suite – $297/month
The Basic plan includes hosting for 20 funnels and 100 pages, while Etison Suite has unlimited funnels and pages. Etison also includes features like membership sites, Backpack affiliate tool, and Actionetics advanced email.
When it comes to pricing, GetResponse offers more plan flexibility for growing lists while ClickFunnels provides higher overall value for the money at higher tiers.
Ease of Use
Interfaces
GetResponse provides an intuitive drag-and-drop interface for designing emails, creating funnels, building landing pages, and segmenting contacts. Key features are easily accessible so you don’t have to toggle between views.
ClickFunnels also uses a drag-and-drop builder for landing pages and funnels. The editor is very flexible for showcasing different elements like images, shapes, and buttons. Some features like membership sites take more work to set up.
Overall, GetResponse may have a slight edge for beginners given the simplicity of its email editing workflow, but both platforms have an easy learning curve.
Templates
GetResponse offers hundreds of professionally designed email templates and images that can be fully customized. There are also nice templates for landing pages, pop-ups, and lead capture forms.
ClickFunnels has beautifully designed templates for opt-in pages, sales pages, webinars, launches, and more. However, template customization requires directly editing HTML/CSS code which is more complex.
For non-technical users, GetResponse provides better tools out-of-the-box for creating great looking emails without coding skills. But ClickFunnels gives developers more flexibility.
Integrations
GetResponse Integrations
- WordPress, Shopify, Magento – integrate store data
- Zapier, Integromat – connect 1000+ other apps
- HubSpot, ActiveCampaign – sync contacts and tasks
- GoToWebinar, Facebook – register webinar signups
ClickFunnels Integrations
- Payment processors – Stripe, PayPal, Authorize.net – no need for extra shopping cart
- Zapier – integrate data with other apps
- Follow up then – schedule sequences based on actions
- AWeber, ActiveCampaign, Mailchimp – sync subscriber lists
- Shopify, NMI – share customer details
Both GetResponse and ClickFunnels connect to all the essential tools a business needs. GetResponse offers slightly broader options for integrating ecommerce data. ClickFunnels includes payment processing to easily sell products or services within funnels. Either platforms can be the data hub to centralize systems.
Email Marketing Capabilities
When it comes to email marketing features, GetResponse is far more expansive as a dedicated email solution while ClickFunnels covers the basics.
GetResponse allows you to:
- Create and send newsletters
- Build automated email funnels with triggers
- Use pop-ups and forms to convert web traffic into leads
- Segment lists based on behavior, location, purchase history
- Track opens, clicks, conversions down to each person
GetResponse goes well beyond basic email blasting to help turn cold contacts into repeat customers.
With ClickFunnels, you can:
- Send plain text emails and newsletters
- Create signup form pop-ups to capture visitor info
- Add email sequences to automation funnel
- View impression and open metrics
ClickFunnels has simpler functionality best for sending follow up messages within a sales funnel rather than complex behavioral email workflows.
The scale of features offered makes GetResponse clearly superior for managing advanced email marketing campaigns. But ClickFunnels Email Integration is sufficient for integrating basic emails into a high converting funnel.
Sales Funnels Capability
When it comes to sales funnels, ClickFunnels naturally has far greater capabilities over GetResponse. Funnels are the core focus of ClickFunnels, not just an add-on feature.
With ClickFunnels you can:
- Select from dozens of pre-made funnel templates
- Drag-and-drop builder to customize pages
- Accept payments and process orders
- Create membership sites with gated content
- Use email/messenger bots to engage customers
- Access funnel analytics to improve conversions
- Take advantage of funnel training and courses
GetResponse lets you build:
- Signup forms, surveys, and popups to capture leads
- Automated email sequences to nurture leads
- Simple order bump pages to upsell products
- Some basic landing and coming soon pages
The tools GetResponse provides are helpful but lack the complexity offered by a dedicated funnel builder like ClickFunnels. From product launches to member portals, ClickFunnels enables creating complete conversion systems.
Ecommerce Capabilities
In terms of ecommerce support, GetResponse lacks native shopping cart functionality. Instead, it focuses on integrating email and funnel workflows with existing ecommerce platforms.
GetResponse lets you:
- Connect customer data from Shopify, Magento, WooCommerce, etc.
- Track purchase history and segment customers appropriately to boost repeat sales
- Automate post-purchase review requests and reengagement campaigns
- Sync product info to customize email content
- Capture more sales through discount promos or email popups
With ClickFunnels, you can build complete sales funnels including:
- Squeeze pages to get shoppers to opt-in
- Order pages connected to payment gateways
- Upsell/downsell pages to increase order value
- Thank you pages and receipt emails
- Affiliate portals to promote products
ClickFunnels eliminates the need for external shopping cart apps. You also get advanced features like subscriptions and membership sites for selling digital products.
While GetResponse must be connected to an ecommerce solution, ClickFunnels can fully replace traditional shopping carts outside of marketplace environments.
Analytics
GetResponse Analytics
GetResponse provides powerful analytics to track the performance of campaigns. You can see metrics like:
- Email sends, opens, clicks
- Lead capture form conversions
- Automation funnel drop-off
- Landing page and popup conversions
- Geolocation of subscribers
- Data can then be used for segmentation and automations.
ClickFunnels Analytics
With ClickFunnels you get funnel analytics to optimize conversion rates:
- Page level visits, drops offs, conversions
- Conversion percentage from total visitors
- Conversion rate split testing
- Individual lead activity monitoring
- Affiliate traffic tracking
This equips you to improve page design and funnel flow for increased sales.
Essentially GetResponse provides better email metrics while ClickFunnels supplies superior funnel analytics. Using both together gives complete visibility from initial contact to final purchase.
Top Reasons to Use ClickFunnels
ClickFunnels is the better choice if you need:
- Pre-built sales funnel templates to accelerate launch time
- An integrated page builder and email tool to capture leads
- Native payment processing and shopping cart functionality
- Advanced membership site and affiliate marketing tools
- The ability to quickly test and optimize pages for conversions
- In-depth analytics on funnel performance from end-to-end
- Ongoing funnel training and courses for users
ClickFunnels equips entrepreneurs with everything required to turn website visitors into long-term customers. From squeeze pages to secure checkouts, you can model proven funnel processes with a simple drag-and-drop interface.
Rather than piecing together disparate marketing tools, ClickFunnels offers an all-in-one solution to create high converting sales systems complete with landing pages, email automation, and shopping cart checkout. The extensive template library makes it easy to execute proven funnel frameworks for higher conversion rates.
Top Reasons to Use GetResponse
GetResponse is the better choice if you need:
- Advanced email marketing automation
- Easy to customize templates
- Tools to capture more leads from website traffic
- Integrations with leading ecommerce platforms
- Detailed tracking of email campaign performance
- Landing pages and forms to complement your website
- Focus on email deliverability and subscriber engagement
- Smooth integration with sales funnel builders like ClickFunnels
GetResponse goes beyond basic email marketing to help businesses execute sophisticated behavioral-based email campaigns. Features like A/B testing, lead scoring, and purchase history segmentation make it easy to fine tune engagement at each subscriber touchpoint.
For established ecommerce brands, GetResponse may be the ideal addition to existing platforms like Shopify or WooCommerce. The lead capture and email integration tools amplify results without needing to replace current systems.
And with seamless connections to platforms like ClickFunnels, GetResponse allows you to combine powerful email capabilities with funnel building and conversion optimization tools
Conclusion
GetResponse and ClickFunnels both provide powerful sales and marketing software to help grow your business.
GetResponse is ideal for marketers focused on building professional email campaigns, capturing more website subscribers, and integrating email with landing pages and online stores. Features like A/B testing, behavioral automations, and campaign analytics make it easy to fine tune conversion rates.
ClickFunnels gives entrepreneurs a fast way to build high converting sales funnels that seamlessly convert visitors into paying customers. Withprebuilt templates, drag and drop page editing, and integrated payment processing, you can quickly test and optimize funnels for greater profits.
In many cases, using both GetResponse for email marketing and ClickFunnels for sales funnels can give you a complete sales and marketing toolkit. GetResponse delivers cold traffic to your funnels while ClickFunnels converts this traffic into sales and repeat customers.
For established ecommerce brands, GetResponse may be the ideal addition to existing platforms like Shopify or WooCommerce. But new product launches and digital entrepreneurs may prefer building their entire sales system using ClickFunnels.
When choosing between the two, consider your business goals, budget, and need for advanced email functionality vs funnel building tools. With the in-depth look provided in this guide, you should feel confident picking the platform that best fits your specific needs.
The combination of email marketing automation and conversion optimized funnels can rapidly grow any online business. Get started with a free trial of GetResponse and ClickFunnels to discover the solution that works for you..
